This series of 9 creative posts explores the intersection of commercial branding and surrealist art direction. By hijacking Nutella’s iconic aesthetic, I’ve transformed familiar elements into cinematic visual stories, blending high-end product photography with imaginative digital concepts.

Zouitina Olive Oil is a Moroccan brand specializing in premium extra virgin olive oil, known for its low acidity and high-quality production processes. The company has received multiple international awards, including a Platinum Medal at the Istanbul International Olive Oil Competition 2025 . Zouitina aims to communicate its commitment to quality and tradition through its social media presence.

This project involved developing a powerful and dynamic visual identity for the INTERCLUB OPEN 9 Padel Tournament. The campaign required the design of a striking promotional poster and a complementary short-form video (optimized for Social media)

For Zouitina’s olive-oil brand, the “New Harvest” institutional film was created to mark a new season and communicate the brand’s values of quality, tradition and authenticity. The goal was to produce a first-of-its-kind video that captures attention on social media (YouTube, Facebook, etc.) while reflecting the brand’s identity.

Shape & Shade is a Moroccan design studio specializing in high-performance fiber-reinforced concrete for architectural applications. Their work includes custom façades, cladding panels, and bespoke concrete elements that blend innovation with minimalist aesthetics.