Problem to Solve
Zouitina needed to establish a strong and consistent visual identity on social media to differentiate itself in a competitive market and to effectively communicate its brand values and product excellence to a broader audience.
Project Objective
Develop a cohesive and visually appealing social media strategy to enhance brand awareness, showcase product quality, and engage with the target audience across platforms, primarily focusing on Instagram.
Art Direction
The visual approach emphasized the brand's premium quality and Moroccan heritage. Utilizing a palette inspired by natural tones and the brand's existing color scheme, designs incorporated elegant typography and high-quality imagery of the olive oil production process, product shots, and lifestyle applications. The goal was to create a sophisticated and authentic aesthetic that resonates with health-conscious and gourmet consumers.
Process
Content Planning : Collaborated with the marketing team to outline monthly content calendars, aligning posts with product launches, awards, and seasonal themes.
Design Execution : Created templates for various post types, including product highlights, educational content about olive oil benefits, and behind-the-scenes glimpses into the production process.
Engagement Strategies : Designed interactive stories and posts to encourage audience participation, such as polls, Q&A sessions, and campaigns.
Analytics Review : Monitored engagement metrics to refine content strategies and optimize post performance over time.
My Role
As the lead designer, I was responsible for producing visual content for social media. I executed the designs across posts and stories using Photoshop, Illustrator, and After Effects. In certain projects, I also contributed to the art direction to define visual coherence and elevate the brand’s aesthetic.
