Problem to Solve
Create ENI Group’s first-ever social media video to help recruit agricultural workers. The video needed to be clear, accessible, and trustworthy, specifically crafted for TikTok and Facebook — platforms where the target audience (manual laborers and rural workers) are most active.
Project Objective
The company had no prior social media presence. Traditional stock video felt disconnected from the target audience and lacked authenticity. The challenge was to deliver a clean and credible video using motion design that would attract applications from the right profiles without overwhelming or misleading them.
Art Direction
To reflect a fresh and professional image for ENI’s first social media presence, I went for a clean, bold motion design style. Using a limited color palette, geometric iconography, and fluid transitions, the direction communicates clarity, trust, and purpose, aligning with the dignity of agricultural work while standing out from typical recruitment visuals.
Process
Sketch & Structure: I first drew the storyboard by hand in my sketchbook, outlining a five-screen structure to keep the message concise and impactful.
Visual Design: All assets were created in Adobe Illustrator, using a consistent graphic system designed for clarity and impact.
Animation: I brought the scenes to life in After Effects, focusing on smooth pacing, expressive transitions, and interactive moments, especially in scene 4, where icons and text alternate rhythmically.
Social Adaptation: The video was optimized for TikTok and Facebook, targeting farming professionals where they are most active.
Key Deliverables
Storyboard (hand-drawn).
Visual Design in Illustrator (5 Screens).
Motion Design Video (Optimized for TikTok & Facebook).
Icons (animated with After Effects and Envato assets).
MP4 delivery + Format guides for posting.
